Freesat Management Team

Alistair Thom, Managing Director

Alistair leads Freesat as Managing Director, overseeing the continued successful growth and innovation of the TV service. He has overall P&L responsibility for the strategic development as well as the day-to-day operations of Freesat and leads a multi-disciplinary team, which works across the broadcasting, retail and technology sectors. Before joining Freesat in 2012, Alistair worked as a management consultant for KPMG where he advised FTSE listed organisations on a wide range of issues; primarily focusing on developing and implementing strategies to improve business performance. Alistair started his career at BSkyB where he gained his accountancy qualification on their graduate programme.

Matthew Huntington, Chief Technology Officer

Matthew leads the design, development and delivery of Freesat’s future technology roadmap, whilst also ensuring the smooth running of existing services. Previously Vice President of Product Marketing for NAGRA, Matthew was responsible for managing the company’s product strategy and positioning.  He has more than 18 years of experience in developing solutions, services and products for digital and interactive television, starting with video-on-demand trials in the early ‘90s.

Jennifer Elworthy, Director of Marketing and Communications

Jennifer leads Freesat’s marketing and communications initiatives, overseeing the development and execution of a marketing strategy that covers advertising, retail, sales, brand development, digital marketing and communications output for the business. With 15 years experience across leading media companies, she has previously worked at The Times, where she led campaigns to market print and digital subscriptions, and various roles at the BBC, including the launch of BBC branded channels internationally. Jennifer is an alumna and judge of the Marketing Academy.

Andrew Ladbrook, Head of Strategy

Andrew is responsible for developing Freesat’s strategic plans and assessing the impact of potential new ventures and changes in the wider market to ensure the company is on track to achieve its long term goals. Andrew has a deep understanding of the UK media landscape having previously worked as an analyst specialising in OTT content and smart TV devices at Informa group. Before commencing his career Andrew studied economics at the University of Bath and obtained a masters degree in theology from the University of St Andrews.

Pav Badala, Company Secretary and Head of Finance

As Company Secretary, Pav oversees Freesat’s compliance with statutory requirements and supports the Board of Directors to ensure that business decisions and commitments are fulfilled.  Additionally, he is responsible for ensuring that Freesat’s finance function effectively supports the overall business. Before joining Freesat, Pav was employed by HW Fisher & Company where he managed audit teams for a range of clients across property, financial services and retail. He also spent time as finance and commercial manager at a start up financial training company, Savi Trading.